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League1 Ontario & Best Athletes Announce New Partnership

By League1 Ontario, 07/15/21, 2:45PM EDT

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Toronto, ON July 15, 2021: Today League1 Ontario and Best Athletes Ltd. announced a new partnership that will bring together Canada’s premier developer of pro and university soccer talent with a new sports analytics platform that allows the league, its coaches and players to tap into professional-level data tools and performance development analytics.

“We take pride in our ability to develop talent that has a real future in sport,” said Dino Rossi, League1 Ontario Executive Chairman. “As the official development league for the Canadian Premier League, we are at the forefront using the latest in sports technology to develop talent and that’s why we’re excited to partner with Best Athletes as the official coach and player management platform for League1.”

Ontario based Best Athletes was created to address the gap in athlete performance development by allowing coaches and players to use data science and analytics to benchmark performance and better understand the pathway to University/College opportunities and elite team participation.

Steven Caldwell, CEO of Best Athletes and current TSN Soccer Analyst and former captain of Toronto FC notes “We’re thrilled with our partnership with League1 Ontario as we provide our leading sports analytics, video technology platform to help League1, their Coaches and Players. We’re solving a real player development problem - something that I’ve experienced as a soccer parent and in my playing and coaching careers.”

League1 Ontario will use the platform to monitor development and access performance metrics across all athletes on their clubs and reserve teams. Coaches will leverage the data to enhance their in-game and training strategies while players will access pro-level data tools to maximize development and take control of their future for recruitment and performance goals.

The two-year agreement applies to all League1 Ontario Womens, Mens and Reserve teams as the league returns to play at the end of July 2021 after a COVID layoff.

About League1 Ontario
League1 Ontario is the Province of Ontario’s Pro-Am, standards-based, senior soccer league.

Founded in 2014 by Ontario Soccer, the league began with a ten team men’s division, which has now grown to 15 teams in the Women’s Division and 21 teams in the men’s division. League1 Ontario serves as a critical bridge between the high-performance youth level and the professional levels of the game. Owned and managed by Canadian Soccer Business (CSB) since 2019 and sanctioned by FIFA through the domestic bodies of Canada Soccer and Ontario Soccer, League1 Ontario’s primary focus is the showcase and development of Canada’s future stars.

Contact:
Micki Benedetti: micki.benedetti@canpl.ca

About Best Athletes Ltd.
Best Athletes is a sports analytics platform providing professional-level software for youth athletes and coaches. Leveraging machine learning and video we help youth athletes develop & get recruited, and
we help coaches build better athletes & teams. Led by CEO Steven Caldwell, current TSN Soccer Analyst, former captain of Toronto FC and English Premier League player, our experienced team of sports and technology industry professionals is redefining how data science allows youth athletes to take control of their future through leading edge sports analytics for recruitment and performance development. Best Athletes is the common performance connection between Athletes/Parents, coaches, clubs, universities & colleges, Associations and Scouts.

Contact:
Steve Currie: steve@bestathletes.co