League1 Ontario takes you behind the scenes to its “L1O Webinar” series – showing exclusive and informative discussions from some of Ontario’s greatest soccer minds. The above highlights were taken from a full presentation given to L1O coaches and administrators. To watch the webinar in full, click here.
In part 2 of League1 Ontario’s Webinar series, Canadian Premier League marketing head Roy Nasrallah spoke to L1O officials about the marketing strategy of the CPL’s first year.
From bringing CPL clubs to seven Canadian cities to pitching the game to fans, Nasrallah offered an insight into the league’s launch from a marketing standpoint.
“We want, as a league, to feed their obsession with football,” Nasrallah said. “Understanding players and fans help elevate the league.”
Nasrallah also took viewers behind the curtain with the CPL’s current marketing push, adding innovation as a key pillar.
“To be innovative, and to see something from a different perspective, is so important.”
To watch the webinar, click here.
Below are previous L1O webinars that are free to view:
L1O Webinar: Building future pros with Joey Lombardi
L1O Webinar: Sports Sciences & Training with Richard Bucciarelli
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